Outhustle Brand is a lifestyle brand and was created to bring focus on the tattoo/art/fashion/music culture of entrepreneurship. It's not your typical entrepreneur website, we want to know how creative minds outhustled their way to the top. Got a story for us? email it to us we'd love to hear. Got thoughts on how we can be better? let us know


New Out Hustle Brand poster. What Will You Do to Out Hustle the Rest?

Just Know That You’re Alive

I’m subscribed to this blog ZenHabits which I read through every time there’s a new post or whenever I seem to have no motivation to get anything done. This may not seem like a typical Out Hustle post but sometimes even in entrepreneurship, brand building, and life in general we seem to clutter ourselves with too much shit! When you’re feeling down or need a boost in motivation check out ZenHabits I’m sure you’ll find something to help boost that mind. 

The 39th Lesson

Post written by Leo Babauta.

Today (April 30) is my 39th Un-un-birthday, and as usual, the day is a good day to pause and reflect.

Last year I wrote 38 Life Lessons I’ve Learned in 38 Years, and people seemed to find some use in it.

This year, I thought I’d share an additional lesson I’ve learned:

You’re not missing out.

Our lives are often ruled by the Fear of Missing Out, or FOMO. (Never heard of FOMO? You’re missing out.)

Some ways we let the fear of missing out rule us:

  1. We check email, Facebook, Twitter and other social networks often, in case we’re missing something important.
  2. We try and do the most exciting things, and are constantly in search of exciting things, because we’re worried we might miss out on the fun that others are having.
  3. We constantly read about what other people are doing, and try to emulate them, because it sounds like they’re doing something great that we’re not.
  4. We often want to travel the world, because it seems that other people are living amazing lives by traveling all the time.
  5. We miss what we don’t have, miss places and people who we aren’t with.
  6. We work constantly, because we think if we don’t, we might miss out on opportunities other people will get.
  7. We feel like our own lives are poor in comparison with the great lives others are leading, and so feel bad about ourselves.

I could go on and on, but I have a birthday breakfast to eat (Eva and the kids are baking something delicious), so I’ll stop there.

We fear missing out, but why?

The truth is, we could run around trying to do everything exciting, and travel around the world, and always stay in touch with our iPhones and Crackberries, and work and party all day long without sleep … but we could never do it all. We will always be missing something.

And so, if we cannot help missing out, what is a saner alternative than letting this fear drive us? Let go of it, and realize you have everything right now.

The best in life isn’t somewhere else. It’s right where you are, at this moment. There is nothing better than exactly that.

Pause for just 10 seconds, and notice where you are, what you’re doing, who you are, at this very moment. Notice that you are breathing, and how lovely that is. Notice that you can smile, and feel the joy in that. Notice the good things around you. Give thanks for the people you’ve seen today. Celebrate the perhaps not altogether insignificant fact that you are alive.

This moment, and who you are, is absolutely perfect.

You are missing nothing, because there is nothing better.

You can breathe, and let go of all that fear of missing out, and be happy with what you have. Be grateful, and each moment think not about what you’re missing, but what you’ve been given.

This past year has been my best ever, because each day I have celebrated my Un-birthday with a smile and warmth in my heart. Today, I celebrate my non-un-birthday, and it is perfect. This moment I have spent talking to you is a gift. Thank you, my friends.

How bad do you want it? What will you do to Out Hustle the rest?

Sometimes not giving a shit is a viable business tactic…well that and having balls of steel.

I follow David Choe. Well not literally. But he is one of my favorite Illustrators, Artists, and he’s now becoming one of my favorite entrepreneurs to follow. I watch his Dirty Hands DVD religiously and I’ve watched all of his episodes of Thumbs Up! and the dude’s an absolute animal. The funny thing about his business tactics is that he doesn’t have any. He’s just a professional risk taker, he makes moves and he doesn’t look back. When Choe painted the facebook headquarters in 2005 he was given two options: Get paid around $60,000 for his work or take stock, he decided to take stock. Which is no surprise since he made his first major amount of money gambling, not in art. In his Juxtapoz article he talks about meeting Mark Zuckerberg when Mark was 21 years old. Mark told David, “I’m gonna change the world.” Not only did he change the world but he helped David Choe earn an estimated $200 million dollar pay day. Choe’s first interview after finding out Facebook was going public was with Howard Stern an interview totally worth checking out. When he first found out about his stock he was laying naked in a comped Bellagio hotel room watching porno, but that’s just David. So what kind of business lessons can we take from this? The way I see it, if you never take risk, you will never get anywhere. “An essential element to any art form is risk.” Never let your highs get to high and your lows never too low. If things don’t work out the way you had wished you adapt and move on to your next venture. This will probably not be the only article you see from us about David Choe. Take risks, stop at nothing, what will you do to Out Hustle the rest?

Don’t know about anyone else but every time I put this on I put in two times the work. Little inspiration for everyone. Especially everyone in Boston. 

Party Party Party let’s all get wasted… for business? Neil Patel always has great insight for building up your start-up. In this post he gets straight to the point and gives you a few reasons on why going to a party isn’t a waste of time but a great way to bring up business. Of course only if you’re not shattered! 

You never know whom you’ll run into

Like clockwork, you can expect me to be partying every Friday and Saturday night. From 10pm to 2am, I am out and about in the city hitting up local bars, clubs and lounges. It doesn’t matter if I am with friends or family, I always go out to party.

I’ve learned that when you party you end up meeting great people…especially if you are partying with a group of friends that has a large network. Roughly 90% of the time you’ll meet people who are just looking to get drunk and aren’t too ambitious.

But 10% of the time, you’ll end up running into successful people who are either entrepreneurs or career focused. Partying isn’t cheap and if you want to go out and have a good time, it costs money. So there is a good chance that others you encounter while partying are doing all right financially.

By meeting new people not only will you start building up your network but you’ll also be gaining new friendships. These friendships can be very valuable because you never know who they know.

I met more than half of the entrepreneurs I know through partying.

Alcohol is your best friend

When you start hanging out with your new friends it’s always best to start your friendship with some alcohol. This will loosen everyone up and make them feel more comfortable around you.

Also, when you start drinking with your new friends make sure you buy the first round of drinks. In exchange they’ll probably buy you the second round and from there you guys can take turns buying each other drinks.

Buying alcohol shows good faith and typically if you buy someone a drink they won’t just bail on you. Instead they’ll stick around, chat with you for a bit and if they are there with other friends, they’ll probably bring you into their circle.

This is what I call “social circle networking”. If you introduce someone to your friends, that person is automatically given some clout. If you are willing to talk with them and introduce them to other people they must be worth getting to know, right? That’s how it works when people introduce you to their friends.

It’s 10 times easier to close a business deal when introduced.

People love talking shop… when they’re drunk

Have you noticed that you’ll be open to talk about almost anythingwhen you are drunk? That’s what happens with most people. When they get trashed, you’ll start hearing about their personal life, career and work drama.

When doing so start to transition conversation towards work as this will help you understand what they do, how much power they have within their company, and if there is anything you can do to help them out.

Relationships and bonding is what closes deals.

The best deals start over alcohol

Once the conversations heats up about work, within 30 minutes to an hour you should be able to figure out if there are any potential synergies. If there aren’t any, don’t just drop the conversation and walk away, instead continue to build the relationship as they maybe well connected.

If there are potential synergies let them know how you can help solve their problem. But most importantly, don’t try and close the deal over drinks. All you have to do is plant the seed that you can help out, how you can do so, and let them know how you are really good at what you do.

At this point you want to make sure you get their contact information and then transition the conversation into anything that isn’t work related.

More than 50% of my deals are closed through partying.

Don’t get too drunk

Although this sounds simple, this is actually the easiest way to lose a deal. If you get too drunk and say something offensive or do dumb things, you’ll start turning off your new friends.

You have to try to find that happy medium where you are having a good time, but you aren’t being belligerent. When in doubt, start switching your drinks to soda water with a lime, as it will look like you are drinking even though you aren’t.

Plus, if you get too drunk there is a chance you can get sick and that’s the last thing you want to do.

Never get trashed when you are networking.

Always follow up

The most important step that you have to remember is to follow up. Planting a seed is a good first step, but you don’t want to close a deal when people are partying.

You want to make sure the other party has a clear head, sees the value in what you can provide, and more importantly wants to work with you. If they see all of that, you’ll get a deal.

I typically try to follow up within 24 hours of hanging out with my friends. And the follow up is a text message that goes like this:

Hey John, it was great hanging with you last night. Lets meetup for coffee this week. Let me know what works for you.

Make sure in the text message you aren’t asking if they want to meetup, instead tell them. If you ask, there is a higher chance that they’ll say “no”.

If you don’t follow up with a 2nd meeting, you won’t close the deal.


Partying may seem like a waste of time, but if you party with the objective of expanding your network, it will pay off. All you have to do is start going to nice enough places where you can meet successful people. The easiest way to meet these people is to go to bars, lounges, and clubs that aren’t affordable. Nice places typically attract successful people.

So if you think partying is a waste of time, think again. There’s an ROI in it. Even if you don’t drink, for whatever reason, try to surround yourself with people who are out and having a good time.

And although going out and getting drunk may seem like a waste of time to some people, it should still be part of your job. ;-)

This article comes from the 99% website. By Jocelyn K. Glei. These 5 Qualities for Productive creatives are incredibly important and definitely something to keep in mind for anyone who wants to be successful, whether it’s in the creative field or not! Check them out! What will you do to follow these qualities and Out Hustle the rest?

A recent BusinessWeek article reported that, “According to a new survey of 1,500 chief executives conducted by IBM’s Institute for Business Value, CEOs identify ‘creativity’ as the most important leadership competency for the successful enterprise of the future.” While the study’s results will come as no surprise to hard-working creative professionals, they do raise an important question: How do we identify – and hire for – the qualities that add up to creativity? By our lights, the notion of “creativity” can’t be separated from the skills required for creative execution. So our analysis of the characteristics crucial to creativity focuses particularly on the skills that facilitate putting ideas into action.

Below, we outline five key qualities of particularly productive creatives, followed by some recommendations for how to uncover them in potential hires, co-workers, and collaborators.
1. Communication skills. As Albert Einstein said, “If you can’t explain it simply, you don’t understand it well enough.” Whether you’re leading a team, managing clients, or training a new hire, the ability to communicate clearly and concisely is an absolutely essential skill. We must all develop the capacity to efficiently manage our communication channels (email, Twitter, Facebook, etc), to rally people around our ideas, and to play well with others – our coworkers and our clients.
How to test for it:
One easy way to test this ability is by having a candidate explain a simple task. If you were hiring a Systems Administrator, for instance, you might ask something like, “Walk me through the process of setting up a web server.” It doesn’t have to be a hard question; the point is to get insight into their ability to communicate clearly. 
2. Pro-activeness.
We tend to judge people based on their experience. This is, of course,  the whole basis of the resumé. Yet, while on-the-job experience is valuable, we must dig deeper. A better indicator of productive creativity is one’s willingness to act, to take the initiative to put an idea in motion. As we’ve written elsewhere on 99%, “Those who take initiative possess tenacity and a healthy degree of impatience with idleness.
How to test for it:
Inquire about past instances where the candidate was proactive. Have them explain how and why they started that club, magazine, or film series listed on their resumé. You can also get a glimpse into their future willingness to take initiative by asking questions like: “If I put you in charge of the company today, what would you do differently?” or “What are some things that you would change about the product (or sales process, or website, etc.) if you had the chance?”
3. Problem-solving.
 “Thinking outside of the box” is really nothing more than creative problem solving – the ability to arrive at new solutions by looking beyond obvious or traditional approaches. As designer Michael Beirut taught us at the inaugural 99% Conference: “The problem contains the solution.” In this way, successful creatives don’t see problems as problems at all – they see them as opportunities.

How to test for it:
Aside from using Karl Duncker’s classic “candle task” to test problem-solving abilities, there are a few other options. When interviewing candidates for your creative team, don’t focus on leading questions. Instead, ask questions that emphasize shades of grey, and offer insight into the candidate’s thinking. For a Community Manager position, a good question might be, “How would you deal with an irate customer who won’t stop posting negative comments on message boards?”
4. Curiosity. “Judge a man by his questions rather than by his answers.” So said French philosopher Voltaire. As anyone who’s had a “Eureka!” moment knows, daring to ask a new question goes a long way toward finding the right solution. What’s more, a high level of curiosity – the hallmark of an inquiring mind – is typically indicative of other good qualities, such as inventiveness, resourcefulness, and fearlessness. It also tends to ward off boredom and apathy – sentiments that will poison any creative endeavor.
How to test for it:
When interviewing a potential hire, note how many unprompted questions they ask, and how much they’ve already learned about your company. You can also ask simple questions like, “Tell me about something outside of your area of expertise that you recently learned about?” or “What was the last book you read, and why?”
5. Risk-taking.
Being open to risk (and thus failure) is crucial. We can only truly learn and develop when we push ourselves outside of our comfort zones. According to choreographer Twyla Tharp, “If you only do what you know and do it very, very well, chances are that you won’t fail. You’ll just stagnate, and your work will get less and less interesting, and that’s failure by erosion.” For Tharp, inventor James Dyson, and innumerable others, failure is a badge of accomplishment because it means that you took a risk, that you tried something new.
How to test for it:
Chief executive of The Limited, Linda Heasley, likes to ask, “Give me an example of a situation where you think you took a risk or took a controversial point of view.” Or, for a sneakier approach, you can inquire if there’s anything the candidate regrets not doing at their previous job. As psychologist Daniel Gilbert points out in this article on risk, people usually regret the things they didn’t do, more than those they did. Thus, regret and risk-taking usually work (loosely) in inverse proportion to one another.

WAKE UP! You’re all missing out on a whole day. I have this theory, for everyone who sleeps until 10-11 O’clock. It’s simple but think about it. Wake up at 8, or if you have to, for starters wake up at least an hour earlier than you do now. When you do this you’re adding 7 hours throughout the week, if you wake up 2 hours earlier you’re adding 14 HOURS to your week. Technically that’s like having more than another day added to your 7 day week. Imagine what we can do in another whole day. “Time is a created thing. To say we don’t have time is like saying, I don’t want to do it.” You do what it takes. If you want it bad enough you will do it. 

Oh Soul Fresh: Art and the Business of Art 

This post shows some great input on selling your artwork. At Outhustle Brand we totally agree that the term “starving artist” should be terminated from your vocabulary. People sell ridiculous things all the time. If people aren’t calling you crazy, you probably aren’t thinking big enough! Put in work and get your art out there. 


First off I am not a writer. I blurt random unfiltered thoughts out. I’m sure my grammar is horrible. Everything below is my opinion and if you don’t agree… OK.. There is your warning.

When you sell your artwork, you enter the business side of the art world. Business means someone is selling…

Jun Cha is definitely an inspiring dude. At only 22 his tattoo work surpasses many who have been doing it for a lot longer. He also managed to finish school at the Art Center as well as creating a presence for himself as an illustrator. Talk about a hustler. Check him out here in his interview with hypebeast his new website is looking interesting as well http://juncha.net/ 

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